Have you seen organic water on the store shelves yet? No? Well keep your eyes peeled for this new organic tidal wave, because it’s surging your way to drown your wallet.
And now that you’re on flood watch, maybe you’re wondering, “How the heck can water be organic?” Well, me too…
First, let me just say that filling your cupboards with as many certified organic products as possible is a great idea. Our family is committed to the organic and local movements, and Amy is working hard to find affordable ways to replace everything from ketchup to quinoa.
There are countless benefits that come from switching to organic products, and not just pertaining to your own personal health. The methods used in farming and producing organic products are much better for the overall health of the environment and long term sustainability of the planet.
That being said, there is one downside to organic products… Cost. Yes, there is a premium placed on products bearing the organic moniker and you can bet your ass that every marketer in the country knows it! Thus, we’re blessed with sham products, like organic water, that stretch the meaning of the word organic. They abuse it simply as a means to jack up the profits of their product. Just slap the word on the package and start counting your gains.
The term organic is pretty well ingrained in society now, and those malevolent markets know that they can tap our collective subconscious to make a fast buck off of this fact. They know we will associate water and organic as being pure and pristine without even thinking about it.
But if you do stop and think about it, you start to wonder. If water isn’t made up of any organic compounds, how can it be organic? Add to that the fact that the USDA specifically excludes water (and salt) from its definition of organic, and you will start to see these marketers as the money grubbing liars that they are.
Believe it or not, those marketing organic water have a few explanations for this apparent lapse of sanity. Some manufactures claim that they are referring to the flavoring ingredients they use. Okay, I’ll give them that one. It’s still misleading and a bit shady, but at least there’s some logic to that loophole.
Others though, claim that the water was gathered from fields that were certified organic. Okay jackass, now you’re just playing us for fools. Water is not a plant that sits in the ground and never moves nor an animal that can be penned in. The ground water is all part of a huge aquifer. Just because your two acres above it aren’t polluted doesn’t mean the water hasn’t spent some time at your crazy neighbor’s (not you Lopez!) house getting all jacked up.
Or imagine someone went out and got some swampland certified organic? Think they’d sell many bottles of water from it without filtering it first? …No. So, it seems that just because the land is certified organic doesn’t mean the water is pure, organic, or even safe to drink for that matter.
However, the biggest slap in the face has to be the fact that this is friggin bottled water! Like I said above, organic processes are designed to be good for you AND the environment. But these organic water guys take something that is readily available in your own kitchen, stick it in a plastic bottle, ship it halfway around the world and then charge you out the ass for it! That’s a huge unnecessary environmental impact all under the guise of being good for you.
Organic Water / Bottled Water Alternatives
- Get a filter for your faucet
- Get a filtered pitcher
- Buy a water softener for your house if you can afford it
- Reuse milk jugs (I know I know, plastic is evil too) or five gallon containers to fill up at those self-serve water stations
- Or just keep tap water in the fridge. Believe it or not, it’s often more pure than the bottled stuff anyway!
Do what you can to avoid bottled water in general. And especially, don’t get sucked into this new organic tidal wave!
The bottom line is that drinking plenty of water is important and organics are great for you, but please be careful which products you throw your voting dollar behind. We cant afford to support these scam artists, but more importantly, we hate to see anyone waste their already tight grocery budgets on bullshit products like organic water when it could be put to far better use on something truly organic.
Gotta go get some organic water, my pet rock is thirsty,
Randy “I am the one, Oranictron!” Lee
Organic Water, Bottled Water, Tap Water…