I knew I had to write a post about SENSA the moment I saw their commercial. Have you seen it? It makes some pretty amazing claims. They say that just by sprinkling their product on your food you can lose over 30lbs without changing your diet and without exercising, Holy Crap! I gotta get sumadat!

Anyway, like most veterans of weight loss, I’m skeptical whenever a new snake oil comes along. Especially when they start throwing out these “Too good to be true” statements and man-0-man, that SENSA commercial was loaded with them. So I set about researching to see what I could dig up in the way of a SENSA review for you guys.

Here’s an explanation of how it works from the official website

The scientific principle behind SENSA® is remarkably simple. As you eat smell and taste receptors send messages to your brain which release hormones that tell your body it’s time to stop eating. This is a phenomenon we call Sensory Specific Satiety. By enhancing smell, SENSA® Tastants were designed to help speed up the process and trigger your “I feel full” signal, so you eat less and feel more satisfied. Because SENSA® works with your body’s natural impulses, rather than against them, there are no feelings of hunger or intense cravings.

…sounds reasonable and they back it up with the usual “Clinically Proven” claims.

And it may even possibly work for some people. I’ve seen a few comments from people who claimed to have had success. However, most look like astorturfing (fake comment spamming) and the ones that are possibly legit offer only anecdotal evidence. The VAST majority of comments on SENSA review sites are from people with complaints though.

No Magic Bullets Here

It’s nearly impossible to judge the effectiveness of a weigh loss product by the reviews alone simply because of the subjective natural of it. I mean there’s just no way of knowing if the user followed usage directions or how they ate and exercised while they were using it. I don’t see a lot of people singing the praises of this stuff though. At least not ones that appear to be legit.

Effectiveness aside, you need to be aware of the amazing number of people complaining about billing problems. They seem to be trying to pull some kind of re-billing scam and hitting people for a double shot of $89 after they sign up for the free trial.

Also, a lot of SENSA review sites are littered with comments about return issues. People are saying that when they try to return it, they are asked to return the unopened trial pack which of course they opened in order to try it. They are then subsequently being hit for the $89 at least once and sometimes twice. Just search Google for “SENSA complaints” and you’ll see what I mean.

Furthermore, it appears that Dr. Hirsch is being less than honest (big dink) about his clinical studies. ABC reported back in 2008 that the Endocrine Society, which Hirsh says reviewed and approved of his work, said they merely invited him to present his findings for debate. And they were “surprised and troubled by the promotional nature of his presentation.”

Apparently Dr. Hirsch has been pushing this stuff since 2004 when it went by the name “Sprinkle Thin”. He must’ve went and found a marketing company to get a less stupid sounding name and repackaged with a nice “clinically proven” B.S. bow on top. Ohhhh, these guys are soooo sneaky…

The main reason I felt compelled to write this SENSA review is that this product is more dangerous than the usual ripoffs. You see, right there in the commercial for this magic fairy dust, they state that you don’t have to change your eating or exercise habits. You know that was designed to play on peoples emotions. They’re telling you that what you are eating is okay and if you are obese, I’m sorry, but it’s not okay. The marketing for it is actually promoting counterproductive and even destructive behaviors!

I don’t normally like to write about products I haven’t tried myself, but with this one I had to. The negative feedback on this demonic dandruff is just too overwhelming and you should avoid it like the plague. If you do decide (possibly in a drunken stuper) that you simply must try this stuff for yourself, please please please proceed with caution and a credit card with ironclad consumer protection!

**UPDATE** Quite a few people were going on to give it a try so I added the Amazon link on the right. Please do yourself a favor order it through there or go to GNC so you avoid their billing headaches!

Spread the word,
Randy “The in-SENSA-tive clod” Lee

P.S. If anyone has a positive SENSA review, puh-leeze share it in the comments. I’d love to see a genuine one.

SENSA Trial Video

How many marketing tricks / emotional triggers can you spot in this 90 second clip?!?!